Stories Woven by Hand

Nazm is a rug atelier rooted in South Asia and based in London — where each piece is handmade, crafted through slow processes, natural dyes, and timeless design.

The Archive

Person wearing orange gloves dyeing fabric in blue dye bath with buckets of dye nearby.

crafted from earth pigments

Close-up of hands weaving beige and brown yarn on a loom.

in the looms of Lahore

Close-up of a bedroom corner with a bed, nightstand, lamp, framed photo, and woven basket, featuring a patterned rug on the floor.

timeworn & one-of-a-kind

Hands washing a red cloth in a metal basin filled with water outdoors.

The Craft

We begin not with trends, but with textures. Each Nazm rug is dyed, knotted, and finished by hand — a process rooted in slowness, soul, and soil.

Book a Viewing

We believe rugs must be felt, seen and imagined in a space. Book a personal appointment to explore our curated archive, ask questions, or co-create something custom.

Whether you are a collector, a curious client, or an interior designer, we’d love to meet you.

Close-up of a green, beige, black, and brown patterned carpet or rug.
A woman weaving a colorful carpet on a traditional loom, sitting on the floor in a room with wooden furniture and patterned rugs.

Follow us on social

Close-up of a person sewing on a detailed, patterned rug or tapestry.
Cityscape of old buildings with colorful minarets and domes in an urban area under a clear sky.
Colorful yarns hanging on a wall above rolled and folded woven rugs.